you’ve come a long way baby….

for once, i am not speaking to the women...i am talking to the guys and the guys in your life. men’s grooming has come a long way since the term metro sexual was coined. now we hear about manscaping our brows, guybrows to frame our face and 5 minute street-smart hair.

there’s a lot of noise out there about men’s grooming and men’s products, and that’s because we are interested and most men spend a little more time on grooming than our dads did.

grooming rituals for men and women are largely about looking and feeling our best, at any age, and being comfortable in our own skin. in some cases those rituals are based on wanting to look more youthful and healthier. one example is teeth whitening.  teeth without stains  look younger and give an appearance that is more healthful and vibrant. true for both men and women. teeth whitening products or treatments have boomed in the last 15 years, and now many of us consider them part of our “ necessary maintenance”

many of the grooming rituals that men discuss at the gym are definitely gender free, but some are not. waxing the back and chest…aka manscaping is something that women rarely have to deal with. many men with very hairy torsos find that they are more comfortable removing some of the excess hair. it is now a service performed in the spa often. at home options are just like women use, razors or depilatory products.

today’s job market is more competitive than ever, and many guys feel that blending gray hair and daily skin care boost their confidence in the workplace, something women discovered long ago.

gender free grooming habits include the occasional facial , use of brighteners to help combat age related blotching on the face, and good moisturizers to minimize fine lines and wrinkles. and let’s not forget sunblock….men and women’s best anti–aging habit.

it ‘s really about being comfortable in your own skin….and exercising is part of that for most of us. one of the most common benefits of exercise is mental …not just heart health.  Exercise increases concentrations of norepinephrine, a chemical that can moderate the brain’s response to stress and promotes a more optimistic outlook on life.

optimism in outlook is now credited with many health benefits, according to

actual life span, blood pressure…even susceptibility to viral infections. Check out this link for more information on how optimism is measured and some of the long term study benefits that are now being quantified.

just in time for father’s day we’ve got the hottest west coast men’s trend … baxter of california gift sets. for great men’s grooming tips, check out their website

what makes men and women look good, also makes them feel good … being comfortable in your own skin, basic grooming habits and an optimistic attitude and outlook … happy looks good on everybody.

make your guy smile with a baxter of california gift set or …



energizing facial fuel spf 15:

  • a vitamin-enriched and energizing non-oily facial moisturizer
  • 4.2 oz  $36

kiehl’s ultimate brushless shave cream - blue eagle

an unscented shave cream formulated with aloe for sensitive skin

·       8 oz --$17

bumble grooming cream  5 oz  $31

not so perfect, lived in texture really can come easily with this styling moisturizer, which gives natural separation, subtle hold, and a soft, smooth low-glow satin finish.

ab holder: 3.5 oz $28

  • a texturizing pomade that lets you put control and shine at your finger tips

super smile whitening toothpaste

          description and price to come

ab better body clinic … three gifts are better than one … three months of massage, a one hour luxe spa treatment each month for three months … this father’s day’s best value for just $225